Legal
Privacy Policy
Last reviewed: January 2026 | Aligned with UK GDPR
UK GDPR Notice: UKCasinoLine.com takes your privacy seriously. This document sets out what we gather, how we process it, and the safeguards we apply under UK GDPR and the Data Protection Act 2018.
1. Who We Are
UKCasinoLine.com ("we", "our", "us") acts as the data controller for information gathered via this site. Our operations are based in the United Kingdom.
Privacy contact: privacy@ukcasinoline.com
2. Data We Collect
We may process these types of personal information:
Collected automatically:
• IP address (masked when feasible)
• Browser make and version
• Pages viewed and session length
• Traffic source
• Device category and OS
When you email or message us:
• Name and email
• The body of your enquiry
• Anything else you choose to share
Cookies (see Section 7):
• Cookie IDs and saved preferences
• Analytics signals (where you opt in)
• Advertising identifiers (where you opt in)
3. How We Use Your Data
We use personal data to:
• Run and refine the website (legitimate interests)
• Answer questions you send us (contract / legitimate interests)
• Review traffic patterns when analytics cookies are allowed (consent)
• Gauge affiliate performance when marketing cookies are allowed (consent)
• Meet statutory duties
We do NOT sell personal data. We do NOT carry out automated decision-making that creates legal outcomes for you.
4. Legal Basis for Processing
We rely on these UK GDPR bases:
• Consent — analytics and marketing cookies
• Legitimate interests — anonymised metrics, security monitoring, fraud checks
• Legal obligation — tax, accounting, and regulator requests
• Contract — handling requests you start with us
5. Data Sharing
We disclose information to:
• Analytics vendors (such as Google Analytics) — governed by data-processing contracts
• Hosting partners — to keep the service online
• Affiliate networks — aggregated click statistics without identifiable player details
Each processor must meet UK GDPR standards. We do not hand identifiable data to individual casino brands.
6. Data Retention
Retention periods:
• Contact messages: up to 24 months after the last reply
• Analytics sets: maximum 14 months (per platform settings)
• Cookie consent logs: 12 months
• Statutory business records: seven years where the law requires
7. Cookies
Cookie groups in use:
Strictly necessary (no opt-in):
• Session handling
• Stored consent choices
• Security tokens
Analytics (opt-in):
• Google Analytics for aggregated traffic insight
• Optional session replay in anonymised form
Marketing (opt-in):
• Google Ads measurement
• Affiliate attribution pixels
Adjust preferences anytime via the cookie banner or your browser controls.
8. Google Consent Mode v2
Google Consent Mode v2 is active. If you reject analytics or marketing cookies, Google tags stay in "denied" state—so personalised ads are suppressed and advertising measurement does not run.
Covered signals: Analytics Storage, Ad Storage, Ad User Data, and Ad Personalization.
9. Your Rights (UK GDPR)
If you live in the UK you may:
• Ask what we hold (access)
• Fix mistakes (rectification)
• Request deletion where applicable ("right to be forgotten")
• Limit certain processing
• Receive a portable copy of data you supplied
• Object to legitimate-interest processing in defined cases
• Avoid solely automated decisions with legal impact
Requests: privacy@ukcasinoline.com
We answer within 30 days. You may also complain to the ICO via ico.org.uk.
10. Security
Safeguards include:
• TLS encryption for data moving across the internet
• Hardened hosting with role-based access
• Periodic security reviews
• Staff access limited to what each role needs
Online services can never promise perfect security, but we apply proportionate, up-to-date controls.
11. Changes to This Policy
We may revise this Privacy Policy periodically. Significant updates will be highlighted on the site. Using the service after publication means you acknowledge the latest version.
12. Contact Us
Privacy correspondence:
Email: privacy@ukcasinoline.com
Postal address: UKCasinoLine.com, United Kingdom
For suspected breaches or time-sensitive issues, include "URGENT - Data Breach" in the subject line.
If you remain unhappy with how we handle data, you can contact the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.
